Impactful Email Writing Workshop

Course Duration: 1 Day

Introduction

Learn how to create business documents that say what you mean and achieve the results you want. This course not only covers the basics of how to improve your writing skills but also how to achieve the right result from your written correspondence.

Course Objectives

Upon completion of this program, the participants will be able to:

• Gain a better understanding of key principles that can be applied to business writing communication
• Organize and structure ideas logically with appropriate language structures to convey the ideas with clarity and reader-friendly
• Understand style and tone strategies appropriate to the audience
• Be able to consistently write in a modern style
• Craft a variety of internal and external messages with a fair degree of professionalism
• Recognize and remove common mistakes in their emails
• Write standard reports with an understanding of the key principles of report writing
• Assess the best places to use graphics, and choose the right image to support your content
• Edit your draft for maximum impact

Key Content

Module 1: Planning Your Email Writing

• The writing process
• Effective communication criteria (7Cs)
• Define purpose of writing
• The 5Ws
• Knowing your reader
• Reader sensitivy
• The direct approach to giving bad news
• Readability, tone and style
• Considerate writing
• Developing an appropriate tone in internal emails

Module 2: Drafting Your Email

• Using clear, familiar words
• Coherence and unity in business texts
• Writing in plain english
• Writing clearly
• Adding emphasis in business writing
• Writing concisely

Module 3: Your Email Presentation

• Using action verbs in business writing
• Paragraphs and words per sentence
• Parallel form in business writing
• Coordinating
• Correlative Conjunctions
• Lists
• Presentation styles and layouts

Module 4: Proofreading

• Review your writing
• Proofreading guidelines
• Revising to improve the content and sentence structure
• Proofreading to correct grammar, spelling, punctuation, format and mechanics
• Evaluating to analyse whether the message achieves its purpose
• Analysis of business documents

Methodology

In this training, the trainer will be using PowerPoint presentation, slides, discussions, videos, stories, case studies, activities and participants are required to write an email to the target audience.

Target Audience

Executive, senior executive, supervisors, team leaders, managers, head of departments