EFFECTIVE BUSINESS WRITING WORKSHOP

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EFFECTIVE BUSINESS WRITING WORKSHOP Business and Email Writing Soft Skills


EFFECTIVE BUSINESS WRITING WORKSHOP
DURATION: 2 DAYS
 
INTRODUCTION
This course will help you learn to organize your writing so the process of composing a business letter or email is smoother and faster.
 
Learn how to choose the best format for your message, organize the information so it’s easy to read, and condense content for the most effective messaging. Practice crafting a clear response to a complex email and writing a persuasive cover letter.
 
Learn how to create business documents that say what you mean and achieve the results you want. This course not only covers the basics of how to improve your writing skills but also how to achieve the right result from your written correspondence.
 
LEARNING OBJECTIVES
Upon completion of this programme, the participants will be able to:

  • How to compose an effective business letter & email
  • Structure your business documents effectively
  • Avoid common grammatical mistakes
  • Write in a clear, concise style
  • Get your message across convincingly
  • Organize and structure ideas logically and with appropriate language structures to convey the ideas with clarity, and reader-friendly
  • Understand style and tone strategies appropriate to the audience
  • Give your business documents that final polish before you send them
 
KEY CONTENT
 
MODULE 1: GENERAL PRINCIPLES OF WRITING
  • Clarifying your objective – know where you’re going and you’ll know when you’ve arrived
  • Quick and clear messages – six questions to clarify your thinking
  • Who is going to read your document? Knowing your reader helps you pitch your message
 
MODULE 2: WRITING SENTENCES AND PARAGRAPHS
  • Topic sentence
  • Paragraph and sentence length
  • Paragraph linking and coherence
  • Maintaining consistency of tense
  • Using active vs. passive voice
  • Using positives vs. negatives
  • Using non-sexist language
  • Using jargon and technical terms
 
MODULE 3: WRITING EMAILS      
  • Written communication
  • Write with the YOU attitude
  • Use a positive tone
  • Avoid “you” if it suggests blame
  • Focus on the reader “you” and not “I”
  • Focus on the benefits for the reader
  • Understand human nature
  • Avoid these objectionable expressions
  • Remember the 7 C’s of writing
  • Organizing your writing
  • The opening paragraph – your introductory statement
  • The middle paragraphs
  • The closing paragraph
  • Choose an appropriate email style
  • Complementary closing
 
MODULE 4: GOOD WRITING TECHNIQUES FOR BUSINESS CORRESPONDENCE
  • The best sequence of delivery reflects your contents
  • Structuring your text – layouts to support content and draw the reader in
  • How to ask for things without starting a long sequence of replies to replies
  • How to give bad news – being up-front and empathising
  • Responding to complaints – when you are at fault; when you wish to make a concession; standing firm; what to avoid
  • Writing complaint emails – useful phrases
  • Do’s and don’ts in email 
 
MODULE 5: EDITING YOUR WORK       
  • A top-down approach to improving text – edit like a reader
  • Effective transitions – holding the flow of thought
  • Tips to maximise impact
  • Polishing the words – poppycock and commonly-confused words
  • Polishing your grammar and punctuation – common mistakes and things that make some people go mad
  • Proofing your work – tricks to help you see what’s really there
Grammar drill: Tenses, Conjunctions, Connectors, Prepositions, Active and Passive Voice
 
METHODOLOGY
Course delivery format will be a combination of lecture, group discussions and group activities.
 
TARGET AUDIENCE
All participants that: 
  • Are required to write internal or external emails and business letters on a regular basis
  • Are looking to improve their business writing proficiency for a range of documents
  • Feel that their writing can be improved through a better understanding of the key principles and avoidance of common errors
  • Are looking to write more professionally, accurately and clearly

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